The Pono Promise Is Real

TORONTO, ON - JANUARY 12: Young walks into the press conference. Famed singer, Neil Young held a news conference on Jan. 12 to tout his benefit concert that same day raising money and awareness for the Athabasca Chipewyan First Nation Legal Defense Fund. The event was held at Massey Hall. January 12, 2014. (Richard Lautens/Toronto Star via Getty Images)

More crazy ideas!

 

This crazy old rock star started another company. He named it the Hawaiian word for righteousness. He has long hair, wears jeans and a leather coat, it’s a for-profit small business, and he is hated by conservatives.

The goal of the company is not modest — just to save an art form. The art of recorded music is under attack and good old Neil Young has swooped in to try’n save it!

 

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Dave, I just care so damn much. Look at this cute little thing.

 

Bullshit right? Nope. They just posted the policy that anything you buy from their store will be upgraded for free if a better native version becomes available in the future.

 

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The new best store ever.

That’s ballsy. They are basically promising their customers are getting the finest goods from them and there isn’t a better version hidden away somewhere waiting to be sold to you again. And again.

 

I know I’m buying everything from Ponomusic.com from now on so I have that upgrade available if the labels release better versions than what I was sold.

Their text:

Free Album Resolution Upgrades

The PonoPromise

Because we love and appreciate our Pono community of music lovers so much, all music purchased at PonoMusic.com will now be upgraded for FREE when a label offers a higher resolution upgrade of the same recording.

That is the PonoPromise.

People have had to deal with changing and eroding quality formats over the years, starting with vinyl, then eight tracks, cassettes, CDs, MP3s and now streaming services. Music lovers have been forced to buy or “rent” their music over and over and over again. We here at Pono, think that sucks…. But with Pono, those days are over.

Now, when you buy your favorite music at PonoMusic.com, the PonoPromise means you will never have to purchase it again, ever! If and when a higher resolution album you have already purchased becomes available, it is yours for FREE!

 

That’s righteous.

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Buy buy buy and save save save the audio

 

I didn’t get too deep into the fine-print regarding other formats and remixes but I love the concept. It’s so hippy dippy it just might work!

 

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MP3’s are for hosers!