Bad Advertising

There’s a lot of bad advertising, especially in the consumer tech world. Here’s some tell tale signs of bad marketing:

1. Insinuating that users of other products are idiots, especially if it’s a wildly popular product
2. Naming your competition, especially with model numbers
3. Doctoring or otherwise faking it to make competition look worse and your product look better
4. Flashing fine print that negates important visuals
5. Implying magical powers are bestowed upon all users of your product

Samsung and Microsoft are two companies often guilty of most of those.

A normal Samsung phone commercial will combine all of them – a bunch of idiots with iPhones waiting in line, a quick chart showing iPhone specs, screen images simulated in fine print while bragging about their screen, and a user turning into a superhero because of this product.

That’s a perfect 5 out of 5!  Very bad advertising. Every samsung phone ad is so bad it makes me happy about my choice of an iPhone.