Pono In Cars, Coming Soon

Pono and Harman announced they reached a deal to bring the Pono audio goodness into cars, and this could be the mainstream breakthrough Pono needs. The more people that hear it the better because it’s the best marketing possible. Hear it, like it, maybe love it and cry a few tears, then buy it. The “low-def years” come to an end.

No details about how they are going to work this out, but Neil has hinted that they are going to share their signal chain engineering with Harman to allow it to be built into their various products, with Pono certifying it for quality. Harman is the corporate owner of the audio brands Infinity, AKG, JBL, Harman Kardon, Becker, Lexicon, Crown, dbx, Soundcraft, Studer, Revel, DigiTech, Mark Levinson, and a few more. That’s a whole lot of market coverage.

It appears that most of the engineering talent in the Pono is the stuff designed by Ayre Acoustics, and the PonoPlayer identifies the Ayre brand, so I would think this is the technology that they will license to Harman.

As long as it sounds sweet and easily takes a MicroSD card so we can share libraries with our other players, I’m all for it. I’ll test drive and consider purchasing any car that has Pono built in.

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