My HD Digital Audio Life Begins Soon

My new sexy little digital audio player (aka DAP) is arriving at the end of this month. I was an early supporter of PonoMusic and their PonoPlayer on kickstarter, so not only will I have one of the first Pono’s out in the wild, but I was extended a pretty awesome benefit as an early investor – free file quality upgrades for life!Three_Ponos_02_773

That means any purchases I make from the Ponomusic store are guaranteed to be the highest native resolution available. If this is not the case (say the artist puts out a new version at higher native resolution, or licensing changes and Pono gets access to a better version) Pono Inc. will offer me the choice of a free upgrade if I want the bigger files.

This is VERY cool, and a big part of why I signed up. Sadly I don’t believe this feature is going to be available for all customers, at least not at the base price. They should offer it – the “lifetime” digital version. If 32bit/384k audio is all the rage in 2030 it would be great to not have to purchase half my collection again.

They are also claiming they will launch their store with over 2 million HD songs from the 3 major record labels so we will see. Initially PonoMusic and HDTracks will be the go-to places for HD audio, but I think Apple, Sony, etc. will be moving into HD Audio in the next year.

Here’s a pretty and concise (if not totally accurate*) chart showing you the amount of audio data that the formats move:

Pono_Chart_Revised

Note that the blue box above is soon to become the standard for streaming, which is the low-end of the market. If you are storing the media you expect the highest quality possible

[*My issue with the chart is how it ignores bit depth change for sample rate promotion. If you understand what the “24-bit” part of that signal means, the jump from the blue box to the light yellow box, shown as a small jump on this chart, is actually much larger of an improvement to our ears because so much of it deals with timbre, spatial, room sound, overtones, decays – aka the hard to quantify but easy to recognize side of music and recording. The chart shows raw data bandwidth but nothing about sound accuracy and quality.  That said, it is titled “Music quality spectrum” which is misleading and probably applied by marketing people. But I also haven’t heard Pono yet, so maybe it is 5x better than CD!]

I am also developing a strategy for how to buy digital music again, and what exactly to seek in HD. My current idea is to buy 1 album/month, and to alternate between new (to me) and re-buying existing stuff that I only have at low-res mp3 or damaged vinyl. If I own it on CD I’ll probably just rip 16/44 WAVs again, since the jump in quality from 16/44 to 24/96 is not worth $20 to me.

imagesFor storage I plan on having several 64gb cards to swap in and out of the Pono, but how many albums per card, and how to organize those cards is still up in the air. It’s a new world!

The Pono Player is a new type of consumer device (at least in audio) – a portable digital device that performs at a very high level but focuses solely on it’s core task and does not include many other features. The Pono Player plays portable digital music at a very high quality level. It does not stream, in or out. It doesn’t have any cell, wifi, or bluetooth radios on board. It does not play games. It does not run a smartphone OS or multitask. It doesn’t even have an inline music store on the device.

It just plays music at the highest quality available for a <$500 device, from crappy mp3’s, to ripped CD’s, to super high def 24/192 flac files. It has headphone and line-out. It syncs through a cable to your computer for side-loading of tracks like the first iPods. In fact it reminds me alot of the early iPods except with vastly greater sound quality, which is why I refer to it as “iPod Pro”.

Once it’s in my hands I’ll post some pics and my version of a review, but I can’t wait to hit people with the sound of this thing, either in their headphones or over speakers. The power of music is strongest when the music is the purest and most accurate it can be, and hearing such things in the last 10 years has required that you know a music snob with lots of money invested in their system. Pono brings the pure audio to the portable masses, and I can’t wait!

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