Mobile Crystal Ball

mobile-phones


OK, quick hit, how I see the next 2 years playing out in the critical mobile OS area:

Microsoft buys or otherwise takes over Research In Motion and quickly picks up corporate market share by building a direct bridge from Blackberry to Windows Phone 8. Consumer use of Win8 still lags overall by usual Microsoft standards but they turn around this backslide of the last few years with solidly designed products. First Surface tablet is deeply flawed but gets some things right, and gets their toe in the tablet space.

Apple holds their ground. iOS is up to version 7 and unless your politically against Apple, is the standard-bearer in both design, app development, and the ever important PROFIT per app and per phone. The AppleTV grows to be a new voice/arrow controlled interface into iOS and your personal apps, running on every big screen in your possession if you are an Apple person. Apple people will continue to buy any and all Apple products and being in someone’s presence, and especially residence, will make it clear if they are ‘Apple people’ or not, sort of like religious or being into a particular cause or lifestyle.


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Google continues to stumble with Android except in the area of total units shipped. Basically every free phone in existence runs some variation of Android, and there are thousands of variations by then. Google doesn’t care much because it profits off the chaos. Remember all those Android users and developers needing to google how to upgrade their phone or how to troubleshoot. Android is the new Windows95 – no one likes it but it’s everywhere. The real winner here is Linux, as the nerds continually take (back) over the Android world.

Don’t see any newbies making major moves. There’s always the game systems but game systems are game systems. If you run your life through a game system I don’t think you have lots of recurring income.

If we agree that market share in the US today is 40-30-15-5 Apple-Android-Blackberry-Windows, I can see a market in the US as 45-20-35 Apple-Android-Windows