OK I’m doing some serious internet-style scientific research (aka asking friends) on the future of buying music, discussed in this post. Here’s a few ideas so far on the future of music product packaging:
Idea 1- The “All of the Above” set — for $40 you buy the release and receive a vinyl record, a CD, and download codes for both HD and MP3 digital files. Nothing new here but it’s a nice spread of the existing formats and gives you redundancy and multiple formats for different locations, loaning out, etc..
Idea 2- The “21st Century” set — for $30 you buy the release and receive a Blu-Ray disc and also download codes for all of the content. The disc contains the stereo mixes and 5.1 mixes (if available), and plays in a standard BluRay setup. The data portion of the disc contains the HD and MP3 versions of the stereo mix. The download codes are for those without a BluRay drive in their computer. This gives you a new format (5.1) and doesn’t include any vinyl or CD’s. The entire thing can also be sold w/o a disc (dl only) for $20.
Idea 3- The “Sponsor/Crowdfund” system — this isn’t a product per say, but a new twist on an ancient system for funding music. For maybe $100 you become a sponsor/superfan/investor/subscriber for the artist for a period of time, maybe 2 years. In that timeframe you receive a few things: their new musical output for nearly free (maybe just cost of materials and shipping, or free online); free tickets to any of their shows in your region (you will drink alot that night and the venue will make money); some usual fan club stuff like stickers, swag, and behind the scenes stuff, and a more personal relationship with the artist.
An artist would have fans that were invested in their art and it’s output, and the fans just wouldn’t renew if they weren’t feeling the value of that relationship. 10k facebook likes could be 1 million dollars, which would fund many mid-sized artists for 2 years and cover the shipped product, and doing 25 shows around the country has the potential for 400 fans per gig before you even show up. Those people bring friends, the place is packed, everyone makes some money, and music lives on (and everyone gets laid that night :-)).
Also, because you want them to succeed and make more music for you before your subscription expires, the artist is invigorated by this direct correlation between output and revenue and the fans demand excellence. A really amazing release where the artist pushes farther and better than before would up their capital immediately. Lazy and misguided artists would find their capital dwindling.
Each of these have pros and cons but I thought it would be fun to start thinking about such things.